As we usher in a new year, we look forward to new beginnings and fresh starts. To ensure you start the new year off right, take a few minute to review your websites and social presence to ensure you are putting your best foot forward.
Update Your Copyright Line
While only 4 characters on a website, your copyright date can say “We’re on top of it!” or “We never update our website.” Make sure your copyright date has been updated to 2018. Some people prefer to only have the current year, others prefer the first year of business thru the current year (i.e. 2009-2018).
Ideally, use automated coding that updates this automatically for you. It can give a really bad impression that you don’t pay attention to details when your site says “Copyright © 2013” and it’s 2018.
Update Your Years of Experience Throughout Your Site + LinkedIn
With another year in the bag, it’s time to update your years of experience in all the areas of your website and resume or professional sites like LinkedIn.com.
Areas to double check include your profile in your sidebar or footer, About Us page, Company Page, About Me page, and Our Story type pages.
Add Achievements and New Milestones
Review your profile, About Us pages, Company Pages, etc. for outdated information. Refresh it with new achievements, growth milestones, new clients, awards, charitable activities and such to ensure all copy reflects you and your business correctly.
Update Your Media Kit
If you offer a media kit, update all of your stats for social networks, page views, etc to show your growth from last year.
Update your Social Network profiles
Review the bios and links on your social media accounts to ensure they are up to date and that any links in your profiles are still working. Refresh any cover images to reflect the new year and current messaging. Determine if you will be getting new headshots or needing new profile images to refresh your personal or company branding.
Review Who + What Has Access to Your Accounts
Throughout the year, you may have tested a lot of apps, changed platforms for monitoring, hired a virtual assistant or two, etc. You’d be amazed at how many people forget to remove these apps and helpers from their accounts.
Sites to look at include your website, hosting, email platforms, social media pages and groups, Google Platform (Analytics, Webmaster Tools, Adwords, etc.) and monitoring sites, just to name a few.
On your social media accounts, go in and review what tools/apps have been allowed access to your account and remove all that are not actively being used. This helps to minimize hacks.
If you’ve had a lot of turnover, it may also be good to refresh all your passwords for your accounts as well.
Review Your BackUp Systems
For your computer, websites and even email lists, review how you are backing up your data and ensure you are storing periodic versions of your backups offsite or on the cloud to protect your data from local disasters. Export copies of email lists to have as a backup in case of any issues.
Consider testing your restore process to ensure that your backups actually work.
An ounce of prevention is worth a pound of cure.
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Following these simple steps, you will always be putting you and your business’ best self forward.